The Power of One

About the Book

Customer satisfaction, employee productivity, and overall business efficiency are exponentially increased when companies exploit the tremendous customization potential of Internet applications.

The Power of One brings together some of the greatest minds in e-business, marketing, and information technology. The all-star roster represents corporate giants like IBM, Xerox, and AT&T Wireless as well as world-renowned academic institutions including Penn State, Georgia Tech, University of Texas, and Carnegie Mellon. Their combined work is the first and last word on value delivery through personalized products and services, taking the reader through every component of "customerization," including:

* The business benefits and impact * Implementing and managing technology * Personalization in mobile commerce * Maximizing fulfillment and customer service * Ensuring security and privacy * Much more.

Businesses thrive by reaching as many customers as possible. The Power of One is about reaching all of them -- one at a time.

About the Author

Nirmal Pal (University Park, PA) is the executive director of the eBusiness Research Center at Pennsylvania State University and former Director, IBM Global Services Consulting Group. He is the co-editor of the award-winning Pushing the Digital Frontier (AMACOM: 0-8144-0644-0) Arvind Rangaswamy (University Park, PA) is the Jonas H. Anchel Professor of Marketing and Research Director of the eBusiness Research Center at Pennsylvania State University. He is the coauthor of Marketing Engineering and a contributor to leading marketing journals.