You Are Not a House

About the Book

How does a real estate agent build a rich, satisfying career? For decades, real estate professionals have thought of the classified ad as the standard for all their advertising and marketing. Use punchy words, leave out information that readers will call to find out about, tease the reader all the way to the phone. This may help sell a house, but it does very little to build your career and motivate people to call on YOU, not an advertised house, for help with real estate matters. You are not a house. Neither, of course, are your potential clients. You are a human being whose combination of good will, intelligence, energy, commitment to service, and knowledge make you the person that many potential buyers and sellers will be anxious to call upon, knowing who they are will click with who you are-if only they know something about you. You can't TELL them who you are; but you can SHOW them. That is precisely what service-oriented marketing is all about. Give away free samples of who you are and what you do and how you serve your clients and your phone will ring with "warm" new clients asking for your further help. This book covers it all-every step to take if you wish to cultivate a great career and a loyal client base-and it does so with LOL wit and with the benefit of over 25 years as a real estate professional and creator of marketing programs.

About the Author

Dr. Bill Fisher knew from a young age that he wanted to be a writer. It wasn't until his late twenties, though, that he realized he could make a great living-in real estate-by marketing himself with newsletters that shared valued insights and information with potential clients. He quickly became a top listing agent, and ran an office in San Juan Capistrano, and developed a business in which he helped hundreds of other real estate professionals-along with mortgage and title insurance professionals-market themselves effectively. Now considered one of the nation's foremost creators of marketing materials, Bill has finally written down, with wit and wisdom, all that he has learned in his 25-year career. For both experienced professionals and new, this book can raise your level of success and satisfaction in your real estate career for as long as you stay in this exciting field.