The Right Brain Way

About the Book

Dr. Kenny's Revolutionary New Book reveals the Inside Secrets of Right Brain Research...

Get Inside the Mind of Your Target Audience. Learn how to access and leverage the critical emotional needs that cause consumers to choose one brand over another, access that traditional research cannot reveal.

Emotional needs drive behavior. The Right Brain Way takes this powerful concept and details a proven methodology for uncovering the needs that motivate people to buy a product or a brand. Whether your objective is to increase market share or to gain a better understanding of your customers, The Right Brain Way reveals the intrinsic links between consumers' emotions and their wallets.

The Right Brain Way is a must read for organizational leaders, business owners and top executives. This landmark book opens the vault on 51 years of Right Brain Research, bringing to light detailed proprietary insights previously available only to clients. The Right Brain Way will help you understand the power of emotion and how to access and leverage the key motivational drivers you need to differentiate your brand, establish the right strategy, optimize your messaging and gain a clear competitive advantage.

About the Author

Dr. Kenny holds a BA from the University of Notre Dame and a Ph.D. in Psychology from Clark University. Dr. Charles T. Kenny saw the application of his academic expertise to the commercial world early on. He founded the strategic market research firm, The Right Brain People(R) in 1972. Now, his client list is a veritable Who's Who of major companies, including 22 of the top 40 advertisers on the Advertising Age list. Today he is recognized as one of the top consumer psychologists in the world. Using two proprietary methods Right Brain Interviewing and Brand Strategy Workshops that discover the ideal positioning of the client's brand; Dr. Kenny has worked with more than 450 corporate clients and organizations in 225 product and service categories. He lives in Memphis, Tennessee, with his wife Heather. They have two daughters and five grandchildren.

Learn more about Dr. Kenny, his work and his company at:
http://www.rightbrainpeople.com
901-237-7048
Charlie@rightbrainpeople.com