Reinvent Sales Process

About the Book

This book is an excellent training aid for building high performance sales teams. It summarizes complex sales models logically, it distils large amount of information into digestible modules, and it reinforces the learning with practical tools. This sales primer describes ALL the tools needed to be successful in sales in a manner that is easily understood. The book elevates the sales role in a corporation from being a 'black art' to scientific precision. This book is ideally suited to become the training primer for a new sales representative, and it is a strategic sales planning and reporting toll for their sales managers. This practical approach with worksheets and steps to work through to reinforce the learning. It gives an experienced sales person to take a new, refreshed approach to their practice.

About the Author

Ben Yan has spent over three decades in sales, marketing experience, equity financing for technology start up companies as an entrepreneur, and years in the corporate world for manufacturers Sun Microsystems and Hewlett Packard. He still practices the HP way in his business ventures. He also sits on the boards of several technology companies. Ben is a frequent speaker at sales professional entrepreneur conferences. He is a visiting professor on International Marketing at the Sauder School of Business MBA program, and consults on sales process design, commercialization of technology products, sales force re-engineering, and client relationship management.