Unseen Untold Is Unsold
Salesmanship & Common Sense
by
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When you made the decision to be in sales, did you realize you were about to enter a world of triumph and disappointment, winning and loosing? Neither did I. If you are in this interesting career you have discovered the rewards and frustrations. If you are about to join this distinguished group, you will find out and in the process pay your dues. The basic idea in this little book is to inform the beginner that there are rules to the game, and remind the experienced about some skills you may have forgotten. As for the veteran entrepreneur you will find a few revelations to add to your bag of tricks and in addition to this there are motivating anecdotes, instructions and reminders. Common sense is good salesmanship. It is how we make intelligent choices. Common sense is the adhesive that helps us make smart decisions. Making good decisions is a course of action not done on impulse. It is an indispensable part of this book. Reading this book may help you change how you live your life. It can help you make more money. The main purpose is to bring you new ideas and to put your feet squarely back on solid ground of selling basics and to start using them again. Consider this a tool box of reminders. You may find some power tools to help get work completed more quickly.
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About the Book
Selling is what this book is all about. In these pages the author, Don Hults talks about selling not only your products and services, but your ideas and most of all selling yourself. Don believes there are rules to every game and if you play by the rules you will win. He will discuss and suggest proven methods for finding prospects and how to turn them into customer. The book is peppered with true stories of sales success and failure. This book dispenses with unnecessary verbiage and gets to the heart of the matter in few words. He is humorous, talented and blunt. He is the proverbial Old Man on the Mountain ready to pass-on to you fifty years of sales wisdom
About the Author
Don Hults was raised in Millburn NJ. At the age of fourteen he learned the basics of photography in his father’s darkroom. He saved enough money to buy his first camera for $12 and that started it. At the end of WW2 he served as an Army photographer in Japan then attended Rochester Institute where he majored in photography. Now at age twenty three he started his own commercial photography business. Fortunately he had the mind of a salesman and an enormous knowledge of photography. The commercial photography business (later printing) grew quickly. Using a system of targeting prospects with direct mail and follow-up with his sales force, cold calling was almost eradicated. The result was a prosperous business that went non-stop for fifty years.