Mission Possible

About the Book

Mission Possible is a story about a general overview and the results of research that have been done on the turnaround or recovering of corporate organisations. The results of this research are not fantasy; they have been achieved in the real world. These strategies can be used and implemented by any organisation small or large. At some stage during their growth phase from their small entrepreneurial beginnings to their mature years as large organizations, most businesses experience crisis at various stages. These crises are cross-roads from where some will succeed in recovering whilst other will not. This book will answer some of the questions: Does corporate recovery or turnaround require strategies and management processes that are different from those applied to stable organizations? Does the chief executive officer that affects such a recovery need specific competencies and characteristics in order to be successful? There is sufficient evidence therefore to suggest that certain elements of a corporate recovery strategy are more successful than others, that successfully recovered organisations, structured key organisational processes differently, and that the Chief Executive Officers of recovered organisations possess distinct personality characteristics, behavioural competencies, and cognitive capacity. Good luck in your search for these principles and for your own understanding of Mission Possible

About the Author

With over 20 years of business development and sales and marketing expertise, Dr. Crous has developed strong communication, negotiation and presentation skills focused on turnarounds and start ups, international business development, training, development, mentoring and coaching, corporate strategy, sales and sales management, marketing, brand diagnostics and strategic planning, motivating sales and marketing professionals, and market research and competitor intelligence. His travels have taken him all over the world, and he has done work in business development in both hemispheres. His education includes an international Ph.D. and an M.B.A. in business focusing on corporate strategy. www.martincrous.com