Selling in the Comfort Zone

About the Book

If you see yourself in the following scenario, this book is written for you:

You're a business owner or salesperson. You've got to make sales. But you hate to pick up the telephone. You hate imposing. You hate bothering people. You hate rejection. And you feel sick to your stomach when your calls aren't returned. But the clock is ticking and you've got to make calls. So you take a deep breath, grit your teeth, and try again. If only there was another way.

If this describes you, then this one-of-a-kind book could literally change your life. In 279 action-packed pages, Neil Godin will introduce you to "another way"-based on ten alternatives to old-fashioned selling. Alternatives he developed during 22 years of turn-around work with companies in crisis, where sales always have to be doubled or tripled-immediately-at little or no cost. Alternatives that his sales training clients in healthy companies use to boost their sales-quickly, painlessly and inexpensively. Ideas you can use, immediately, to build your business-without leaving your comfort zone.

You will learn:

• How (and why) to stop cold calling forever, and exactly what to do instead
  
• How to grow your business painlessly, by turning customers into "sales ambassadors"
  
• How to use free "word of mouse" marketing to bring in brand new customers
  
• How to use newsletters, special events and presentations to attract new customers to you-and end the discomfort of prospecting forever
  
• How to use displays and testimonials-on your premises and on your website-that do your selling for you
  
• How to use systematic add-on selling to increase sales immediately-at zero cost
  
• And so much more!

This book is a must for business owners; business starters; salespeople in every walk of business life; sales and marketing managers; professionals who need to market their services, and fund raisers in not for profit organizations.

About the Author

Neil Godin is one of North America's most popular trainers and speakers. As a sales and marketing trainer he has developed and delivered programs for clients that include Ford, Shell, McDonalds, KPMG, Dun & Bradstreet and many other Fortune 500-level companies - as well as hundreds of smaller businesses of all kinds - across the continent. While most of his clients are strong and healthy companies, Neil also specializes in turn-around work with companies in crisis - where sales always have to be doubled or tripled - immediately - at little or no cost. In this course book he shows you how to apply the hyper-effective strategies he has developed in his turn-around work to buidl your sales - no matter what business you are in - or what condition your business is in.

Neil is a strong believer in the human connection in selling. He belives that strong communication and ''people'' skills - the skills of empathy, skillful interviewing, effective listening, collaborative problem solving, networking and assertiveness - are more important, and more valuable, than old fashioned sales techniques. While traditional sales training emphasized overcoming objections and convincing prospects to buy, Neil's approach is much more cooperative, more natural, and far less intimidating for everyone involved. He enhanced his own interpersonal communication skills by completing certificate-level training at Vancouver's Center For Conflict Resolution, and he integrates interpersonal skills training in all his business development training work. Neil believes that building the higher level sales skills and approaches that he describes in this book contributes to our complete human development, not just our growth as business and sales people.

As a sales trainer and conference and seminar speaker, Neil has entertained and informed more than 300,000 business people across the continent. He is also a popular media commentator on business, workplace and public education issues. His company, Neil Godin International Inc, is a member of the United States Chamber of Commerce, The American Management Association, The Canadian Professional Sales Association, and the Vancouver Board of Trade.

For informaiton on Neil's speaking and training programs, email info@neilgodin.com or call toll free (United States and Canada): 1-800-563-4332.