Enthusiasm Is The Enemy - Get Fit Stay Fit

About the Book

The vast majority of people who begin an exercise program, abort it within a very short time frame. Their good intentions and exuberance is a timid and a highly ineffective match for the reality of consistent physical effort. Since the benefits of exercise are so all encompassing to youthfulness, health, and mental acuity that it can almost be considered a panacea, a new way of approaching exercise so many more people can include it as an integral part of our lives is long overdue. This book is the first program to address this through a technique and a way of thinking, where from the beginning, the objective is on sustaining a program, not merely starting one, since sustaining is the only reason to start.

This book exposes, and walks you through the emotional and mental traps that undermine good intentions; the many mechanisms that will support this undertaking, as well as the very effective, efficient and simple exercise program itself, for every level - beginner, intermediate, and advanced, with photographs.

In a sedentary, fast paced, fast food society where obesity and stress are epidemic, directing our energies to the priorities that can be the most effective in rejuvenating and/or enriching our lives is paramount - what gives us the most bang for the buck. And few investments can compare with the enormous return exercise offers us.

About the Author

Born and raised in Chicago, Joe Arrigo worked in the sales and sales management profession. As a sales manager, Joe has trained and coached many people to professional success and personal fulfillment. He learned the great value of balancing the work ethic with health - as one is inextricably tied to the other. In the same spirit of helping others in business, and so much has he valued his own fitness level as it relates to enjoying everything life has to offer; he decided to share his success in capturing and maintaining physical fitness in writing this book. Joe lives in a suburb of Chicago.