Fitness, Memberships & Money

About the Book

Fitness, Memberships and Money is a system that was created to help the sales professionals in the health club industry improve their ability to recruit and sell new members. This book was written in a basic form from information that has been tried, tested, and enhanced. Many books have been written on sales and management of fitness centers that incorporated selling theories that have never been tested in the real world. This book gives it to you straight with the real techniques used by the best closers and prospectors in the industry. These proven tactics built the largest health club chains in the world today. The scripts, practicing methods, closing techniques, prospecting, will lead you down the path of success.

About the Author

Ron Thatcher has a proven track record as a top producer in the industry. he had been an owner, a president, a manager and a sales person. Ron has trained fitness professionals from California to Chicago, from Nevada to China. Thousands of salespeople have used his techniques to improve their paychecks. In the 31 clubs that he has been a part of, the results have always been the same: a dramatic improvement in the sales and management departments. Ron has a profound empathy for the struggles of the salesperson and has written this book so the road to success may become clear to all.