Are You Selling To Potential?

About the Book

Success in selling doesn't come easy. You have to work at it. The key to success is maintaining the right selling attitude, understanding the fundamentals of selling and how to execute the selling process. This is called the Universal Formula for Selling Success.

Are You Selling to Potential? presents the Universal Formula for Selling Success along with real world selling principles focused on helping salespeople sell to potential and achieve personal, career and financial growth.

This book will benefit anyone in sales; regardless the sales position; regardless how experienced or inexperienced; regardless the type of product being sold; regardless how it's being sold (i.e. face-to-face, by telephone, direct or retail).

The goal:

• To provide inexperienced salespeople or business owners with a quality resource created to help them master the art of selling and thus sell to potential.
• To provide seasoned sales professionals with a quality resource created to help them sell to their true potential.
• To provide sales managers with a quality resource to teach the art of selling and establish selling synergy throughout their sales distribution channels.

About the Author

With over twenty years of sales and marketing experience, Rick Mull remains a committed life-long student of the selling profession and is very compassionate to salespeople, experienced and inexperienced, who want to grow professionally and be the best they can be. He understands that selling is not easy and that most salespeople struggle when mastering the art of selling. His passion is to provide salespeople with helpful resources and is the reason he has invested several years in writing this book.

In 1982, Rick began his sales career with Midwest Marketing Company, by knocking on doors selling cookware and fine china. Rick graduated from The DeVry Institure of Technology in Columbus, Ohio in 1985, was recruited by Sencore Electronics, a world leader in video test and measurement instruments located in Sioux Falls, South Dakota. At Sencore, Rick experienced a successful 16-year sales and marketing career selling business-to-consumer and business-to-business in the high tech sector. He has sold both to small and fortune 100 companies. Rick has achieved personal selling success, successfully managed several sales organizations, contributed several marketing campaigns, and trained many successful people.

In July/August 1997, Rick's article, "Build Desire To Build Sales" was published in Selling Power Magazine.

In February 2000, Rick launched Selling Solutions.com, a globally recognized sales training resource that provides free motivational and selling tips to salespeople around the world.

In March 2002, he began providing business consulting and sales training and in July 2002, Rick began working exclusively with Midcontinent Communications, one of the top 20 cable television companies in the United States, to develop and train a direct sales channel for Eastern South and North Dakota.