Introvert to EXTROVERT

About the Book

Al Spokoiny, one of the successful people to have emigrated from China to Canada and eventually to the United States, spent a lifetime defining the word "sales man". His advice is sought throughout Europe, Asia, Latin America, Canada and the United States. Introvert to EXTROVERT is his story.

An innately shy and introspective man, he took a job as a salesman with The Fuller Brush Company. This led in time to a position with Rena-Ware Distributors, a company specializing in cookware. Through sheer will power, an extrovert emerged. Within a matter of years, Al changed the face of recruitment and sales techniques within the company. Transferred to Europe, he used his evolving philosophy to make his operation one of the most successful in the industry.

He was then promoted to Vice President and Sales Manager at the company headquarters in Seattle, where his straightforward and hard-nosed approach made him as many enemies as it did friends, and drove the company to new heights.

He began taking his unique philosophy to a larger audience, and his reputation as a straight shooting public speaker grew. He formed his own company N. R. G. Enterprises. The company revolutionized the use of water filtration products and eventually sold the company to a well-known water filter company.

About the Author

Al Spokoiny is a Russian Jew. His father was born in Irkutsk, Russia, his mother in Manchuria. He was born 1934 in Tainjin, an industrial city. The family moved to Beijing and then to Shanghai. Al lived in China for 15 years and eventually immigrated to Canada where the family made a home in Montreal and where Al married. The family eventually settled in the Seattle area.