Connection Moments

About the Book

Connection Moments: "The Couple" was written primarily as a guide to understanding differences in gender behavior, and how to have better connections - and relationships - with people by understanding those differences. However, the insights shared in the book can also be used as . . .

About the Author

Fran and Bill Lytle are principals in Brand Champs - a premier Consumer Behaviorist and Brand Strategy group.

What the heck is that? you're probably wondering.

Good question. We share insights into people's behavior . . . with an emphasis on gender-specific behavior. Much of our work is with brands and entertainment providers . . . assisting them in building relationships with people through communications, experiences and programs.

Our work is always interesting . . . well, we think it is.

Here are just some of the things we do with our background in social science, marketing, branding, and entertainment . . .

*Research
• Brand Discovery Sessions
• Connection Workshops
• "Brand Notes" - an e-newsletter
• Training
• Coaching
• Ideation
• Speaking Engagements

Of course that probably doesn't interest you . . . unless you're involved in projects of that sort. What might interest you is that whenever we share gender-specific insights in our work, people nod, laugh, and tell us that's exactly what goes on in their relationship. Many of our clients and workshop attendees have recommended we write a book about gender differences, using our storytelling style. Well, we decided to listen to them and do just that.