Waiting for the Busy Bus
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About the Book
This book was inspired by many people - mostly by salons I have visited and worked with who experience those seasonably slow times, yet lack the knowledge or ideas to create new business.
Once I realised that I had spent years helping salons to be more successful, "Busy Bus" seemed to be a natural progression.
The book is packed with ideas to bring clients to you, from simple networking and how to do it well, through a comprehensive marketing program, to using your computer for a more "high tech" approach. In total, 10 proven methods to allow you to be pro-active in your business instead of just "Waiting for the Busy Bus" to bring clients to your salon.
Each chapter is a "step by step" system for business building including templates for putting each idea to work for you.
Some of these ideas are my own, some have been updated from the many business seminars I have attended over the years and some have come from talented and successful owners who have shared them with me.
Marion Shaw.
About the Author
Marion Shaw has spent most of her working life in the beauty industry.
Born in England she found herself drawn into the industry after high school and became a talented stylist and eventually salon manager with a high profile chain in the London area.
Coming to Canada in 1975 her career branched from stylist to salon owner before being asked to join Redkin Laboratories as a part time technical educator, quickly moving to full time educator, education co-ordinator, then regional sales manager responsible for Western Canada.
After 5 years 'on the road' she joined a large local distributor as sales manager for B.C.
Although remaining in the distribution end of the industry, the focus has always been on education from make-up to technical as well as inspiring new stylists and salon owners to go into the market place and do their best.
Marion still lives and works in distribution in B.C. and has made use of the wealth of education she has received over the years in the industry in creating this book.