Get Noticed

About the Book

Finally! I gave in! I’ve been getting emails, letters, phone calls and personal requests from colleagues, clients and friends, asking me to put together an Advertising "Cheat Sheet" for getting noticed, getting read, and the "How-To’s" of developing an identity that is powerful and effective. So – I started making notes and writing down my thoughts, and before you know it – this little book was born! "Get Noticed" is a treasure-trove of quick and effective, tried and tested ideas, techniques and guidelines that YOU can use in your advertising and promotional efforts. If you're interested in selling your product or service, you've come to the right place.

Have you ever wondered?
• How can I get a great Ad without spending a fortune in advertising?
• Do I really stand out among the competition?
• What can I do to get my phone ringing off the hook?

Inside "Get Noticed" you'll get all the strategic thinking, design and copy tips that will catapult the effectiveness of your advertising.

Included in this book:
• The real secret to truly setting yourself apart from your competition
• Keys to making your Ads sell like crazy
• The best layout and formula for getting noticed
• Ways to avoid the BIG MISTAKES that all small businesses make
• How to design a personable brand that reaches your prospects
• Guidelines for successfully using: Headlines, Illustrations, Body Copy and Photography
• The one "secret" we can all learn from the not-for-profit sector.

So, for less than the cost of a lunch out, this little gem of a book will reveal to you every tool you need. You’ll never again have to blindly hope that a glossy design is communicating the right message, or wonder if your Ad will be the one that gets read.

"This is a small book loaded with some VERY BIG ideas. We plan to keep it handy as a reference tool to help us stay the course."
Wayne Myers, Marketing Manager, Plant Products Company Ltd.

"This book is full of "Ah-ha!" moments... it really shows you the common sense basics of advertising for a small business."
Cathy White, Educator

"Best damn book about advertising strategies for all small businesses that I have come across.... ever!" Howard Murray, President, Firestorm Turbines Inc.

Find out more at www.hardieandcompany.com

About the Author

Jamie Hardie, an independent advertising and design strategist, speaker and partner of Hardie & Company Communication Design, has helped hundreds of small and not-so-small businesses and not-for-profit companies develop brands and produce advertising that gets noticed.

One client's sales increased 250% from the previous year.
Another client got a 12% response in an area that typically gets a .002 to .005 response rate. Wow!

Helping CEOs and Small Business owners alike achieve unreasonable success in their promotions, Jamie has drawn attention (and sales) for his clients through methods Ð some out-dated, but not out-moded! Ð that get noticed and read.

'WeÕve NEVER had results like this from our advertising in the past." Howard Murray
President, Firestorm Turbines

"A major concern for our company is being able to access innovative marketing ideas that get attention and cut costs. Hardie & Co. helps us do that Ñ good, practical advice when needed most."
Wayne Myers
Product Marketing Manager
Plant Products Co. Ltd.
Brampton, Ontario.

"Hardie & Company did an exceptional job in producing advertising to assist us in penetrating the Middle East market. Not only was the final product spectacular, but they supported us each step of the way from consultation to final product."
Tony da Silva
Director, Centre for Education and Training

Want to learn more? Peruse the impressive list of companies he's had as clients and an ocean of testimonials. After all, "the proof is in the pudding!" Go to: http://www.hardieandcompany.com