Belly Button to Belly Button

About the Book

Many people want to be their own boss, gain financial independence, gain creative freedom, and determine their own fate by setting up their own business. Their success rate is very poor: 50% of businesses fail by year 3. Why? They…

failed to keep tight control of their business failed to choose a viable market or failed to adapt to changing market conditions suffered some unexpected crises

Even when businesses survive, many are not highly successful and profitable.

The handbook offers a complete and balanced guide to overcoming these failings and to setting up, operating and expanding a great small business using an evolutionary approach based on the powerful principles of nature and genetics. It is packed with practical tips, techniques, checklists, book references, and methods to help you apply these principles practically. It is quick and easy to reference...ready made for a busy person.

This book is written from the trenches to help the reader achieve -profits that zoom year after year -employees that smile each day -customers that rave about your work

‘Belly Button to Belly Button’ is a metaphor for the first of eight key business success principles in this handbook – ‘Maximise outside influence and external contacts'. In other words, the more people of the right type you meet or contact each day i.e. go ‘belly button to belly button’, the more success and enjoyment you will have in business.

About the Author