Tourism Business Diagnostics

About the Book

Tourism Business Diagnostics is an invaluable guide that specifically addresses the issues and dynamics facing tourism and hospitality managers today.

Material presented in the book provides a fast track to understanding the fundamentals and challenges in running and growing a tourism company.

Readers will gain practical insights into the following key areas:

Sections 1 and 2: Instruct the reader how to 'size up' a tourism business operation, assessing its relative strengths and weaknesses.

Section 3: Explains company life cycles and how various sources of funding (equity and debt) can be accessed. Survival and turnaround strategies are also evaluated. Recognizing potential danger signals is increasingly important given today's rapidly changing business environment.

Section 4: Provides tips and insights on the effective completion of Business and Strategy plans.

Section 5: Consists of a short case study of a fictional company – the Inn on Cortes Island. Readers utilize the size up techniques covered in earlier sections to assess the company's health and prospects by completing optional size-up work sheets as part of the evaluation process.

About the Author

Mike Thompson, CMC, has over 20 years of commercial banking experience gained in the UK, Ontario and British Columbia, Canada. He is presently Associate Professor of Management Consulting at Royal Roads University and formerly held senior commercial banking positions in Victoria, British Columbia. His academic credentials include an Honors degree in Economics from the University of Manchester and a Diploma in Land Economics from the University of British Columbia.

Professional certifications include Fellow of Institute of Canadian Bankers (FICB) and Certified Management Consultant.