Me. Pick Me!
Marketing Yourself for a Job
by
Book Details
About the Book
Whether you're looking for your first job, changing fields or replacing a lost job, job hunting is a frustrating process that can make even the most confident and qualified among us a little nutty. Often, competition is fierce and patience, thin.
Every possible edge job seekers can gain becomes critical.
Written by prominent marketing and communications specialist, E. Corinne Byrd, Me. Pick Me, Marketing Yourself for a Job is a dynamic step-by-step program for clever job campaigns, including ideas and suggestions for resumes, cover letters, performance pledge letters, power interviews, golden gifts and more.
- Discover secrets to wow employers
- Stand out from the competition with personal marketing strategies
- Create the best interview of your life!
- Use the power of visualization and affirmation for results
- Write and use words that get you hired - with sample scripts
- Use the power of public relations to get your ideal job
- Become a star employee to get promoted
- Learn to negotiate salary and get pay raises!
Sharing personal examples, often infused with humor and always with encouragement, Byrd shares insights gained from more than two decades of award-winning public relations and copywriting experience, marketing and sales management. Her years as an executive in a world-famous motivational company provide readers with a unique brand of fail-proof job search techniques, plus an on-the-job system for climbing the ladder of success.
Engaging, informative and filled with useful tips, the book will help everyone from college grads, to mid-level managers, to executives, say and do the right things to get a job.
Byrd will become your personal coach, as she shows you exactly how to achieve communication charisma and personal selling power for maximum advantage in an ultra-competitive employment marketplace. The book is designed to give the job seeker a competitive edge in wowing a potential employer and fast-tracking a career.
About the Author
Her diverse career experience also includes serving as president of a public relations company in Houston, Texas. In that capacity, Corinne gained national attention as the winner of a public relations excellence award, presented by Walter Cronkite, for copywriting acumen and design of a six-week marketing campaign.
A contributing writer for a national pilot project and book, Cases of Women Who Have Wonª, she has additionally written, designed and coordinated the production of corporate collateral materials and campaigns over a two-decade marketing career to include magazine and newspaper ads, editorial copy, press releases, speeches and media ads. In a consultant capacity, Corinne has developed and implemented integrated strategic marketing and communications plans including brand positioning and development, partnership alliances, web site and e-Commerce development.
She has an extensive background in sales and training, and writes, lectures and consults to help individuals present themselves more powerfully. Earlier in a sales career, she was first in her company to negotiate a national contract with a top Fortune 500 company. In another setting, she was the companyÕs statewide top producer. Throughout her career, Corinne has assisted and conferred with leaders from athletes to astronauts, celebrities to executives. Besides being a champion contest speaker, sheÕs led conferences, seminars, workshops and meetings reaching thousands of people, addressing topics from marketing to motivation. Corinne is a consultant and speech writer for some of AmericaÕs top CEOs.
A vocal soprano soloist and a former professional model, sheÕs a former Participant of Leadership Houston; a 1990 Corporate Representative - Houston Post's Businesswoman of the Year; and a member on several boards. Corinne has directed and performed in a myriad of musical presentations and theatrical performances, among those the ABC nationally-televised Houston Christmas Pageant.
A native of Missouri, Corinne attended the University of Houston and holds a B.S. in business administration from Chadwick University in Birmingham, Alabama. Her family includes five children, three daughters-in-law, and two grandchildren. Corinne and her husband reside on CaliforniaÕs Pacific coast.