Build a Hurricane Business

About the Book

Build a Hurricane Business is unlike any business book you have read before. It is both an unexpected love story and an intellectual curiosity journey through the service side of a powerful referral business. A thought provoking and powerful read this book takes on the two most difficult and seldom addressed questions in business: “How does a business work,” and “Why do you do things?” The acumen answers will formulate your business model thinking and show you the necessary steps to build a powerful referral business.

And because the acumen answers are at the framework level of a business, instead of the idea level, the parochialism associated with a profession has been removed. The importance of that distinction is the information in this book will help those in the service industry who have a choice regarding the level of service they provide, have clients and business partners they work with and are dependent on repeat business and referrals for business success.

No matter if you are a mortgage loan officer, realtor, insurance agent, CPA, financial advisor or from another profession with the above mentioned business principles, Build a Hurricane Business will empower you by making sense of your business. So start today taking an educational approach (instead of a training approach) to your business and bring intellectual thought and conversations to it.

About the Author

Michael Kelly is a retired United States Air Force Lieutenant Colonel. During his twenty year career he successfully served in many leadership positions in missile and space operations and missile maintenance. When he retired, he decided to pass on the opportunity to join the defense contractor industry and instead entered corporate America by joining his wife, Rose, in the mortgage business as her assistant. It was an assignment he gladly accepted because Rose had unselfishly supported him throughout his career and now it was time for him to return the favor.

But someway, somehow Michael’s simple assignment quickly got off track through his own shameful doing and it instead turned into a decision that would unexpectedly lead him on a journey of discovery that he never could have imagined. The journey of discovering a leverage business model of a powerful referral business—from beginning to end!

And today, Michael Kelly is the founder of iFrameworks which teaches the first thing to know when building a business—framework. You can visit the company website at www.iFrameworks.com and see how learning the framework of a business can create individually minded businesses, successful business partnerships and ideal company cultures.