How To Be Successful At Sponsorship Sales

About the Book

Where do you find money in today's money-tight world? If you are a producer of events, community activities, sports, parades, park and recreation activities ... Anything that attracts the general public for recreation ... You should read this book. HOW TO BE SUCCESSFUL AT SPONSORSHIP SALES gives you a roadmap that guarantees your success in finding money for your projects. How do you sell sponsorship? What do sponsors want? How do you determine what benefits are of greatest value to a sponsor? Where do you find sponsors? How do you talk to them? Are you a for profit or non profit organization?

This book provides all the tools you need ... even gives you the words to use on a sales call! Sample contracts, how to price your event, where to find guaranteed sponsors for an event...the book them all and more.

Written by a professional sponsorship salesperson, Sylvia Allen, the book takes you through the money soliciting/sales process, step by step. Discover how to maximize your selling time while ensuring that you deliver 150% to your sponsors.

The book is a staple with colleges teaching event marketing and management. Make it a staple on your bookshelf too.

About the Author

Sylvia Allen is President of Allen Consulting, a sponsorship and marketing organization based in Holmdel, NJ. Some of the words her colleagues have used to describe her include "tireless, passionate, tenacious, and energetic". Celebrating 32 years in business in 2010, Allen Consulting has provided public relations, event marketing/management services and sponsorship sales for a variety of community-based clients as well as such national and international clients as The Money Pit Home Improvement radio show and the Iditarod. Allen taught at New York University for 20 years as well as all over the world, teaching people about sponsorships. She is the author of several books including A Woman's Guide To Sales Success and How To Be Successful At Sponsorship Sales. She has published hundreds of articles on sponsorship and marketing for major publications such as Main Street News, Radio And Records, Radio Ink, and Sports Travel, as well as for the International Festivals And Events Association and First Night International. She has presented seminars around the world, including The Asia Forum in Singapore, The Second Annual China Festival and Events Conference in Shanghai, The Asia Forum in Malaysia and the Women's Forum in Okinawa, Japan as well as countless seminars throughout the United States and Canada. In 2003, after visiting Africa, she formed her own 501(c)3 organization called Sylvia's Children (www.sylviaschildren.org) to help impoverished children in Uganda.