SALES MANAGEMENT

About the Book

Sales Management is written to give students the information they need to compete in the real world. the primary objective is to offer students a thorough, up-to-date and integrated overview of the accumulated theory and research evidence relevant to sales management, plus the most recent practices and techniques employed by managers in the business world.

About the Author

Francis Boachie-Mensah is a Senior Lecturer in Management, Marketing and Sales Management at University of Cape Coast, Ghana, and Examiner at the West African Examination Council and Chartered Institute of Accountants, Ghana. He has considerable education experience holding senoir positions in the University. He has carried out consultancy and training in both the private and public sectors in the field of management, marketing, sales management and entrepreneurship in Ghana.