Mirror Images

Reflections on a Life in the Media

by Alan J. Yates



Book Details

Language : English
Publication Date : 8/31/2011

Format : E-Book
Dimensions : N/A
Page Count : 248
ISBN : 9781426976087
Format : Softcover
Dimensions : 6x9
Page Count : 248
ISBN : 9781426976070

About the Book

Take an unusual and wry look at the mass media by joining an industry insider who recalls the high and low points of an almost forty-year career. Alan J. Yates, a media professional and academic, dissects the media business as a consumer, theorist, and participant. He observes that we tend to be literate when it comes to information technology but often illiterate regarding media process and impact. As Yates looks back over his career, he shares personal anecdotes and lessons learned on the front lines of the business. He also examines a multitude of issues, including: • various connotations of the truth; • ways to improve the training of media professionals; • strategies to break into the news business and further your career. The physical nature and infrastructure of the media constantly changes, and as technology becomes faster, smaller, and handier, the media can begin to have insidious influences. Yates emphasizes the importance of knowing what to guard against in this fast-changing world. Whether you are an observer of the media, a participant, or a student, in Mirror Images you’ll find an honest assessment of the media’s history, future, and impact on the world.

About the Author

Alan J. Yates spent almost forty years working for the mass media in Canada. An expert in broadcast journalism and program production, he earned two graduate degrees in mass communications from Montreal’s McGill University and taught at the University of Ottawa. Yates is now retired and lives in Ottawa, Canada.