STRATEGIC PLANNING GUIDE
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A business’ strategic scope defines the focus and boundaries of its operations which are set by management. The decisions management make about strategic scope define the nature of the business. A company’s strategic scope defines the scope over which the company should compete based on cost leadership or differentiation. A company can better meet the needs of a target market by focusing marketing efforts on one or two narrow market segments and tailoring its marketing mix to these specialized markets. A focused strategy should target market segments that are less vulnerable to substitutes or where a competition is weakest to earn above-average return on investment.
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About the Book
The strategic planning guide provides: * Step-by- step approach to conduct strategic planning for higher education institutions, companies, non-profit organizations and government agencies. * Proven and best practices methodology and tools. * Detailed instruction for strategic planning sessions and workshops. * Know- how on conducting , facilitating, and leading strategic planning sessions, workshops and seminars. * Templates and forms required for strategic planning sessions, workshops and deliverables. * Illustrations with examples drawn from leading international organizations. * Strategic planning challenges and lessons learned.