Explaining Effective Marketing in Contemporary Globalism

About the Book

For graduate and upper-level graduate courses and business stakeholders. The book provides twofold recommendations—both theoretical and practical implications—to make this exponential tutorial more meaningful and practical enough to be adopted by students, academicians, and of course, not discounting those practitioners who do not wish to hope but to make things happen through understanding of effective strategic marketing management in their respective organizations.

About the Author

The author Emmanuel Oguejiofor is a Derby MBA and Nottingham First Class Honors in International Business. Mr. Oguejiofor is accredited with Membership accolade of Chartered Management Institute, United Kingdom. He leads top level technocrats as Founder and CEO at HoveHive Group, a leading Chartered Management Brand.