Beat Online Competitors
For CEO's & Marketing Directors
by
Book Cover & Preview Text
How to Develop a Competitive Marketing Strategy..... 1
How to Calculate Marketing Budget........................... 9
How to Calculate Online Marketing Budget............. 12
Select Right Mix of Online Marketing Components.... 13
Decision on Whether Online Marketing Consulting
should be In-House or Outsourced............................. 21
Retention of Online Marketing Consultant................ 25
Implement & Execute Online Marketing Strategy..... 29
Maintaining Ethical Practices in your Online
Marketing Strategies................................................. 33
Market Exchanges.................................................... 37
Actions to Beat your Competitiors to Dust!!!............... 43
Formats
Book Details
About the Book
How to develop an annual competitive marketing strategy with different components of marketing while integrating the goals of all departments in the SME (small medium enterprise).
About the Author
Rasna Bedi is an Author, Online Marketing & Business Consultant and an Entrepreneur.
As an entrepreneur, she has had the fortune of meeting CEO's of companies with similar concerns. After consulting on similar concerns repeatedly, she developed a systematic approach to online marketing to consistently increase market share and profits for her clients.
Rasna Bedi has an MBA from Pepperdine University, California and she enjoys global trolling and lives in Irvine, California.