Book Marketing Strategies

How can I use the Internet to market my book?

The Internet is now an essential place for authors to market and sell their books. Setting up an author website and/or a blog is a great way to establish an online presence for yourself as an author. Create your own personal website, or have Trafford Publishing set one up for you. Trafford Publishing also offers services that can help you establish a social media platform through popular sites such as Facebook, Twitter, WordPress and more. Once you have one or more Internet sites established, you can include that information on your marketing material to drive more traffic to your website and social media pages.

Another way to promote your book online is to establish it with popular retail sites such as Amazon.com, BarnesandNoble.com, Google book search and others. You don’t want to miss out as more and more customers conduct their shopping online.