Book Marketing Strategies

How does e-book marketing differ from marketing for print books?

As e-books are changing the way people read, they are also changing the way authors market their work. Now more than ever, it’s essential to focus your marketing plan on an ever-important online audience.

At Trafford Publishing, we’ve thought a lot about how to combine traditional marketing techniques with new technologies, and we offer a few e-book specific promotional services to help our authors successfully promote their e-books. We’re especially excited about BookStub™ codess — small, promotional codes that contain a free e-book download, which authors can sign and hand out at in-person events. You can also move your book signing to the Web, with unique Online Book Signing event services.