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How important is the cover of a book?

A book cover is extremely important to your book, especially given how many books are published each year and the choices readers have. This large selection means it is difficult for new or unknown authors to break into the book market. Even if your book is outstanding, you still need to draw readers in with an outstanding cover or they may never notice your book.

Your cover is important because it must capture the reader’s attention and pique their interest in buying your book. The higher the quality of your cover the more likely it will stand out to consumers, therefore the more likely they are to buy it. A professional-looking cover is also necessary in marketing, especially if you plan to promote your book or push to have it reviewed professionally. First impressions and opinions of your book are formed instantly from the cover and impact whether or not a reviewer, reader or consumer invests time or money in your book.