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Marketing Services

School Library Marketing

$5,899.00

Since school libraries will never run out of growing minds, its librarians will never get tired of looking for fresh books too. There will always be space for bestsellers, classic reprints, and even self-published books like yours! So we’ve partnered with Baker & Taylor and School Library Journal to create an advertising service that should help you pique the interest of school librarians—our School Library Marketing service.

With this service, you get:

  • Baker & Taylor Catalog Super Annotation Listing – We eliminate the guesswork and get straight to the main offer (your book) by advertising in a Baker & Taylor Catalog that best fits your book’s genre. Here, your ad will be seen with title information, cover image, and a description of up to 75 words. Click here to see the full list of digital catalogues.*
  • Emerging Voices Microsite Ad - This microsite was created by Baker & Taylor to address the need for a trusted source for key decision makers who are always on the lookout for new titles. Your book will be featured for two weeks on the front page of the microsite.
  • Baker & Taylor TS360 Homepage Banner (1 out of 4) - Your book, alongside three other titles will be on display for two weeks in Baker & Taylor's TS360, a web-based ordering platform that allows customers and libraries to purchase print and digital titles.
  • School Library Journal Full Color Print Ad (1 out of 6) – Your book will be advertised in the print edition of the School Library Journal. Your ad will include your book title, cover, your name, ISBN, and a 30-word description.
  • A generic leaderboard banner on the School Library Journal website with 50,000 web impressions - The banner will link to a landing page, which will include a listing of your book alongside five other titles. The listing will include your book description, cover image and a link to buy. The School Library Journal website gets 790,000 average monthly page views. *
  • A generic banner on the SLJ Extra Helping Newsletter - The banner will link to a landing page, which will include a listing of your book, alongside five other titles. The listing will include your book description, cover image and a link to buy. This SLJ’s award-winning newsletter has an open rate of 25%, and sent to 21,000 children’s librarians every Tuesday or Thursday.

About Baker & Taylor

Since 1828, Baker & Taylor has been committed to being an industry leader, maintaining one of the largest in-stock inventories of books in the U.S. for more than 36,000 customers in more than 120 countries. The company is currently supporting 6,000 public library systems and representing 90 percent of all US public libraries. Their mission: to help public libraries as these institutions in return, support the communities they serve.

About School Library Journal

School Library Journal is a publication dedicated to librarians who work with children and teens. For more than 60 years, it has created engaging and informative content to its readers. Topics it covers include literacy, best practices, and technology. The magazine has an estimated print readers of 33,000 every month, and the brand has 140,000 social media followers and 69,000 newsletter subscribers.*

*School Library Journal Media Kit 2020

$5,899.00

Disclaimer: Prices are subject to change without prior notice. Prices listed do not include any applicable sales, use, excise, value-added, goods and services, or other tax, which will be added to the total at the time of purchase. Other restrictions may also apply.





Prepare for Publication

Call a publishing consultant today at 1.888.232.4444 or e-mail sales@trafford.com. Your publishing consultant will assist you along the publishing process, make sure you read the terms and conditions, and take your payment. (We accept credit card, check, or money order). After the submission of your materials, you’ll be on your way to having your book published. Are you looking to sign up for additional marketing services? Call your Marketing Consultant today at 1.888.232.4444 to get a free consultation on the services that would work best for your marketing campaign. You may also send an e-mail to sales@trafford.com.