Publicity Plan - Pressroom Edition


Drawing media attention is a crucial element in a successful book marketing campaign. Interest in your book brought on by a professionally-written and compelling press release can go a long way in opening up opportunities for you as a published author. Let your book stand out and be noticed by the media from a unique platform offered by Trafford Publishing's press release packages:

The Publicity Plan-Pressroom Edition is perfect for the author who recognizes the utmost importance of media attention to his book’s success but is on a tight budget. Trafford Publishing maintains an extensive database of TV and radio stations, newspapers and online news sources from which we will develop a list of at least 500 targeted media outlets to receive your press release. This media platform gives you:

  • A customized one-page press release based on the information you provide about your book.
  • Delivery of the press release to a minimum of 500 media outlets chosen based on relevant information such as location or your book’s genre. Recipients may include magazines, newspapers, online publications, radio and TV programs.
  • Press release tracking for one month through Meltwater's powerful PR platform.

About Meltwater
Meltwater was founded in 2001 as the world’s first online media monitoring company. Today, Meltwater is a global leader in media intelligence and social analytics, helping to bridge the gap between Public Relations, Communications and Marketing departments with an intuitive, all-in-one solution powered by AI-driven insights. Over 30,000 of the world’s most respected brands rely on Meltwater to help inform their strategic decision-making, and with over 55 offices across six continents.

View a sample press release here.

Call 844.688.6899 to order

or speak to a Trafford Publishing team member for more information about this service.

Prices listed do not include applicable taxes (such as sales, use, excise, value-added, goods and services, or other tax), which will be added to the total at the time of purchase. Prices listed do include the copies of the book; the cost of shipping and handling will be calculated and charged after your book is made available for sale.