Advertising

Advertising in a high-profile national publication is a great way to announce your book to the world. However, it is prohibitively expensive for an individual author to design and purchase an ad in most national publications. Through the Trafford Advertising program, you get access to a variety of affordable and convenient opportunities to promote your book. You are able to efficiently combine your resources with other authors' to promote your books in well-known publications like New York Times Book Review.

Ingram Supplement Marketing - New Year New You

It’s not enough to reach out to booklovers—you have to reach out those who are most likely to be interested in your work. Promote your book in an Ingram Supplement that is related to your book’s genre or topic and get your book in front of your target readers.

PW Starter Plus

Reach out to every major publisher worldwide with Publishers Weekly, the industry’s periodical of record and its primary source of book news and reviews. With three efficient packages and an array of both print and online advertising options to choose from, Trafford helps you improve your book’s chances of connecting with the market’s movers and shakers, which include publishers, booksellers, agents, librarians, and authors.

PW Advance Plus

Reach out to every major publisher worldwide with Publishers Weekly, the industry’s periodical of record and its primary source of book news and reviews. With three efficient packages and an array of both print and online advertising options to choose from, Trafford helps you improve your book’s chances of connecting with the market’s movers and shakers, which include publishers, booksellers, agents, librarians, and authors.

PW Elite Plus

Reach out to every major publisher worldwide with Publishers Weekly, the industry’s periodical of record and its primary source of book news and reviews. With three efficient packages and an array of both print and online advertising options to choose from, Trafford helps you improve your book’s chances of connecting with the market’s movers and shakers, which include publishers, booksellers, agents, librarians, and authors.

Gift Guide Advertising - Holiday Picks

Avid readers are always on the hunt for a great read or good book to give, even more so in one of the busiest reading seasons – the holiday season. Make sure they know your book’s worth reading with ad placements in the Los Angeles Times and BookPage.

Ingram Media Marketing

For a more strategic and competitive marketing campaign, place your book in front of key decision makers in the industry. Advertise through the world's largest book wholesale distributor—Ingram. Take your pick of various platforms and channels through Ingram's wide business network.

The New York Times Marketing

Reaching as many as 4.6 million readers per week, the New York Times Sunday Book Review is considered the most prestigious book review source in the United States. On a regular basis, Trafford creates a multiple-author ad that puts your book in front of the NYT Sunday Book Review’s impressive audience of book buyers, reviewers, traditional publishers and book enthusiasts.

Library Marketing

Put your book in front of public and academic librarians with our Library Marketing service.

School Library Marketing

Reach out to school librarians with our School Library Marketing service.