Internet Marketing
Since its invention, the Internet has been one of the world’s greatest equalizers. It’s the most effective,
widespread and easy-access market for any author. Reach a global audience with these tailor-made services. As a
published author, you’re in a great position to take advantage of the Internet as a powerful marketing and sales
tool.
Ebook Promotion
Make your Kindle book more attractive to potential readers by offering it at a lower price for a limited time. Plus, maximize your campaign with ad placements on up to three popular online platforms.
Online Booksellers Advertising
Advertise your book with two of the most reliable names in online bookselling: Amazon and Ingram.
Social Media Advertising on Facebook
Advertise your book on Facebook and Instagram with Trafford’s Social Media Advertising services and create a
targeted campaign to reach your intended audience. Get your book in front of book lovers and potential buyers on
Facebook with these three packages:
Web Design Marketing Packages
Online Book Blitz
Gain significant marketing mileage as you herald your book to a vast Internet audience with Trafford’s
Blog Tour marketing service. In essence, a blog tour is a series of guest appearances on respected
and well-visited blogs where you and your book will be featured—be it through a consumer book review, an author
interview, a guest post, and other marketing opportunities that the blog can present. Best of all, these can be done
from the confines of your own home!
With this service, you can generate buzz about your book as you reach out and get in touch with your web-savvy
audience by engaging fans in online conversations and making new ones as you talk about your work. Moreover, with
this fantastic online marketing tool, you can engage in a widespread promotional campaign minus the hassles of
scheduling logistics, the expense of traveling, and other budget constraints.
Drum up hype for your book now and choose the package that would best meet your various marketing needs:
*Extended Campaign Add-ons
- Online Book Blitz – Additional 10 Stops
Note: The Extended Campaign add-on can be purchased along with the Online Book Blitz - Cruise service or even after the tour.
Kirkus Seeding Campaign
Raise the bar on your book’s promotional
campaign by featuring your book ad on the website of one of the publishing industry’s most trusted, recognized and
established pillars—Kirkus Reviews (
www.kirkusreviews.com).
Leverage the advertising power of the web through banner ads on the Kirkus homepage that link directly
to a special seeding campaign for your book. Infuse your marketing campaign with some excitement as you pique the
interest of the online book community with a two-week campaign that offers those that sign up the chance to get
digital BookStubs for FREE.
Engage fans and find new audiences while keeping your book’s brand on top of your market’s mind.
Digital
Discovery Service
Give readers, book lovers, and fans alike an added incentive—a free sample of your book—when they share your book on
their social media profiles.
Web Ad Marketing on Google Services
Google is definitely one of the largest display networks on the Internet, reaching 90% of online users, and with over 2 million partner websites—making it an efficient tool in promoting your book worldwide.
So how can you take advantage of Google’s massive reach? You can put your book’s ad on websites your readers are more likely to visit, including sites that are part of Google’s Network.
Google Search Marketing
The power of online search is undeniable. It is best that you take advantage of Google’s billion searches per day as an avenue to target millions of potential readers and drive them toward your website. With the professionally guided strategy at hand, Trafford authors can run their online marketing campaigns with ease.